Online Streaming: New rejuvenation drug for tablets
tablets have gone up this year by 4% driven by the consumer segment as people started buying it as an entertainment device for streaming content, as per latest Counterpoint Research data..
In the consumer segment specifically, researcher IDC India said the segment grew by 2% yoy in 2023 after a 2% yoy decline in 2022. This year, IDC said there will be a 20% yoy growth in consumer segment.
«Tablets are seeing a renewed interest from consumers mainly as an entertainment device for consuming OTT content,» said Lenovo India managing director Shailendra Katyal. «The commercial demand has come down drastically from the Covid peaks. Manufacturers are updating their consumer tablet line up with larger screen and better audio.»
For Lenovo, the consumer contribution for tablet sales went up from 31% in 2021 and 2022 to 44% in 2023 and 61% this year.
Right from 2014 and 2015, several manufacturers had almost written off tablets as a category for the consumer market due to declining sales every year as people then preferred either laptops or smartphones.
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