PKL franchises bet on strong sponsorship revenue growth

economictimes.indiatimes.com:

Pro Kabaddi League (PKL) franchises are expecting double-digit growth in sponsorship revenue from season 11 of the tournament that tentatively kicks off in October.

The franchises cite PKL's consistent audience growth and low entry barrier in terms of cost compared to the Indian Premier League as evidence of its effectiveness in brand building. PKL's TV reach has jumped to 245 million in season 10, up from 222 million in season 9 and 189 million in season 8.

JSW Group-owned Haryana Steelers' CEO Divyanshi Singh said the franchise is anticipating 12-15% growth in sponsorship revenue in season 11 compared with season 10.

The franchise has established multi-year partnerships with Puma, Dafa News, and 8 PM and is in discussions with other brands too to renew for the upcoming season.

«Over the years, these partnerships have helped us as a franchise to achieve financial stability, showing our dedication to sustainable growth. As we begin season 11, we are positive about attracting new sponsors and are presently in talks with potential partners,» he said.

Both Adani Group-owned Gujarat Giants and Capri Global-owned Bengali Warriors hope to onboard a large number of sponsors closer to the start of the season.