Puma partners with Bumble to tap millennials and Gen Z
Puma India has partnered Bumble, the women-first dating app, aiming to merge the worlds of sport and dating.
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Under this alliance, the two brands will have singles-only running event, bringing young adults a new way to meet and connect in-person.
Aimed at ages 21–35 years, the singles run will be held in Bengaluru, and conclude with a social mixer, enabling runners to mingle and bond. Millennials and Gen Z of the country thrive on immersive social interactions, said the company.
“We strongly believe that the running community is a great opportunity for people to meet, jointly experience the thrill of this fantastic sport and make new memories. Together with Bumble, we have created a differentiated meeting experience that is all about movement, energy, and in turn foster a vibrant running community in the country,” said Karthik Balagopalan, Managing Director of Puma India.
In India, data shows that shared interest in sport has rapidly emerged as a significant factor in creating connections among young adults. According to Bumble’s recent survey, nearly 3 in 4 Indians (72%) would be open to go on a sports-themed first date and as many as 44% consider lack of interest in sport, a dealbreaker
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