Gujarat traders have decided that they will be paying one day's salary to employees to celebrate the day, reported ToI.
Traders have decided to gift their employees with a 'token bonus' which is equivalent to one day's salary to mark the special occasion.
The initiative was kickstarted by Sanjeev Chhajer, former chairman of JITO Ahmedabad, who offered a one-day salary bonus to his employees. Since then, the idea has gained momentum, with around 100 traders already joining the cause, and more expected to participate before January 22.
«We give bonuses to our employees on Diwali, so I decided to give a small token to mark this day,» said Chhajer.
Nandu Mundhra, a textile trader based in New Cloth Market, expressed who has nearly 25 workers said «I employ 25 people and will give them a day's salary as a bonus so that they can celebrate on January 22.»
In addition to the 'token bonus,' some traders have chosen alternative ways to contribute to the festivities. Sanjay Shah, director of a tour and travel company, has decided to distribute sweets and gifts to residents of old-age homes and orphanages. This gesture reflects the spirit of giving and inclusion during this auspicious time.
Even sweet shop owners are joining in the celebration by offering discounts on their delectable treats. Jaimin Patel, a sweet shop owner, shared, «We have announced a discount of 10% for January 22. We will give up to 30% discounts on orders above 5 kg on January 21 and 22.» This offer allows customers to indulge in the joyous atmosphere and enjoy some traditional sweets at a discounted price.
In Sanskrit, the act of ‘pran-pratistha’ means making the idol ‘come alive.’ This is a symbolic ritual done
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