Reliance Retail plans 30-minute delivery model for quick commerce re-entry
Reliance Industries’ retail arm, Reliance Retail will not compete with Blinkit and Zepto with a 10-minute delivery model for its proposed re-entry into quick commerce venture next month.
Instead the country’s largest retailer is planning a 30-minute delivery model with a wider assortment than existing quick commerce companies which will be fed by Reliance’s own stores and the almost 20 lakh kiranas who source products from the company, said two executives aware of the plans. The kiranas are part of the JioMart Partner initiative whereby they source products from Reliance Retail’s wholesale arm and have their backend connected.
The company will be utilizing tech platforms such as FYND and Locus for the fulfilment process and optimise delivery routes to ensure orders reach within 30 minutes, considering Reliance is not setting up dark stores like other quick commerce operators who have such warehouses in each locality for under-ten-minute delivery, they said.
While Reliance Retail’s quick commerce venture will initially sell only groceries, it will start quick deliveries of apparel and electronics leveraging the entire 19,000-plus store network.
It has formed an inter-departmental team for its re-entry into quick commerce – Reliance Retail’s chief executive for grocery business Damodar Mall, JioMart chief executive Sandeep Varaganti and a senior team in corporate which will be further expanded as more categories get added.
An email sent to Reliance Retail remained unanswered till Wednesday press time.
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