Revenue from click-to-message ads in India has doubled: Mark Zuckerberg
Meta on Thursday said that its revenue from Click-to-Message ads in India has doubled year-over-year (YoY) as it continues to push WhatsApp business messaging in its largest market.
CEO Mark Zuckerberg reiterated that business messaging continues to grow and will be the next major pillar of the social media giant’s business.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisit“More than 60% of people on WhatsApp in India message a business app account,” he said. “Revenue from click to message ads in India has doubled year-over-year. I think that this is going to be a really big opportunity for new business AIs, which we hope will enable any business to easily set up an AI that people can message to help with commerce and support.”
India is the biggest market for WhatsApp, with over 500 million users. In February 2023, Zuckerberg had said that click-to-message ads had reached a $10 billion revenue run-rate globally.
Speaking of the business sense that it made, Zuckerberg said that most commerce and messaging is in countries where the cost of labour is low enough that it makes sense for businesses to have people corresponding with customers over text. And in those countries, such as Thailand or Vietnam, there’s a huge amount of commerce that happens in this way.
“In lots of parts of the world, the cost of labour is too expensive for this to be viable. But with business AIs, we have the opportunity to bring down that cost and expand commerce
