Super Bowl halftime show has consistently stood out as a pivotal component of the NFL's annual extravaganza, earning the distinction of being America's most-watched musical performance each year. As anticipation builds for this year's spectacle, let's take a closer look at what's in store for Sunday's halftime show, set to unfold amidst the clash between the Kansas City Chiefs and the San Francisco 49ers in Las Vegas, Nevada.
Who is performing
The halftime show will be performed by eight-time Grammy Awards winner Usher, who was previously a guest of the Black Eyed Peas for their halftime show at the 2011 Super Bowl.
The 45-year-old American singer released his debut album in 1994, has sold 80 million records worldwide, and has achieved nine number-one singles in the U.S.
The headline act has not yet confirmed any possible special guests to perform alongside him.
Who is sponsoring
Apple Music, the music, audio and video streaming service of Apple Inc. are the sponsors of this year's halftime performance.
They took over sponsorship last year, when Rihanna performed, taking over from Pepsi who had been sponsors since 2013.
Where can I watch
The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday Feb. 11, with the halftime show expected to begin between 8 p.m. and 8:30 p.m.
The event will be broadcast live on CBS and Nickelodeon, and can also be streamed on Paramount+.
History
The Super Bowl halftime show has evolved significantly since its