We support farmers by providing access to insights, infrastructure, markets and capital: Yashasvini Kumar, Innoterra
agri-tech platform that creates a digital marketplace to connect buyers and sellers of farm products. It supports them with tools for order management, lead generation, logistics, distribution and route optimisation.
In an interview with ET Digital, Yashasvini Kumar, COO, Innoterra, says that the company ensures farmers have access to essential resources such as information, insights, infrastructure, markets and capital. Kumar also says that Innotera aims to build India’s first digital B2B marketplace and fulfilment solution based on orchestration and agile trading. Edited excerpts:
The Economic Times (ET): How is India’s agriculture sector placed? Yashasvini Kumar (YK): India’s agriculture sector is poised between contradictions — simultaneously massive in scale and opportunity yet lagging behind in infrastructure and investment. There are exciting consumer trends coming into play, including superfoods, nutraceuticals and a focus on regenerative agriculture, but balanced out by concerning trends in climate change and water reserves. The sector is ready for growth, investment and talent.
ET: What technologies and solutions does Innoterra offer to help agricultural businesses for developing sustainable farming and supply chains?
YK: Innoterra offers a range of technologies and solutions aimed at improving efficiency and sustainability in agriculture and supply chains. Our Farmlink app connects farmer producer organisations (FPOs) with modern and general trade retailers, including kirana stores, to facilitate the
