What’s cooking at Swiggy, Zomato? new business recipes
Swiggy and Zomato are both assessing several new services as the food and grocery delivery majors diversify beyond their core businesses, people in the know told ET. Bengaluru-based Swiggy is all set to launch a pilot programme for a services marketplace, labelled ‘Yello’, which will host professionals such as lawyers, therapists, fitness trainers, astrologers, dieticians, according to sources in the know.
The company, which is slated to list on the bourses on November 13, is yet to decide if this service will be spun off into a separate app or kept on the main Swiggy platform, these people added. It is also testing a premium membership service called ‘Rare’, for affluent customers providing them access to high-end events such as Formula 1 races, music concerts, upscale art exhibitions, in addition to VIP hospitality and priority reservations at luxury restaurants.
For Swiggy, these moves mark a clear diversification beyond its core offerings.
Zomato has previously been bold in its diversification moves by buying Paytm’s events and ticket business for Rs 2,048 crore.
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