Xiaomi India appoints Sandeep Singh Arora as CBO
Xiaomi India has appointed Sandeep Singh Arora as its chief business officer, strengthening its leadership team following the exit of company president Muralikrishnan B.
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Arora was previously with Samsung as the head of online business and then as the head of marketing communications.
Arora will lead the business development initiatives, driving revenue growth, cultivating new strategic partnerships, and expanding market presence, the company said.
“Xiaomi India is at the forefront of transforming the tech landscape in India and its commitment to making innovative technology accessible to all is truly inspiring. The culture, the core values and the dynamism of the brand is unmatched and resonates with my values. Our focus will be on delivering exceptional products to aspirational Indians. I am looking forward to this new innings and contributing to the success of Xiaomi’s business in India", Arora said in a statement.
The appointment comes at a time when Xiaomi has been strengthening its presence in the offline channels, and focusing on the premium end of the market, where historically the company has had little to show for.
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