ZEE5 focuses on strategic expansion to drive growth, reduce losses
ZEE5, the streaming platform from Zee Entertainment, is prioritising family-friendly content, enhancing its technology, and optimising costs through efficient content production to expand its business while minimising losses, according to a senior executive.
This strategy has enabled the platform to increase both advertising and subscription revenue while reducing expenses. It expects the advertising business to pick up once the ad rate correction occurs in the industry and Connected TV (CTV) numbers increase. On the subscription side, it has partnered with Vodafone Idea and is in advanced discussions with Bharti Airtel.
In the quarter ending in June, ZEE5 reduced its operating loss by 48% to ₹177 crore, while revenue grew by 16% to ₹223 crore. Over the 12 months ending in March, revenue increased by 24% to ₹919 crore, although the operating loss remained steady at ₹1,105 crore.
«We are focused on driving efficiency and improving overall productivity without compromising growth. It’s an interesting challenge because consumers have many choices, so we must provide them with best-in-class content without overspending like others in the industry,» said ZEE5 Chief Business Officer Manish Kalra.
ZEE5 has identified Hindi, Bangla, Tamil, and Telugu as key markets for original web shows and movie acquisitions. It also plans to launch original content in Kannada, Malayalam, and Marathi, having limited its focus to movie acquisitions in these markets until now.
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