After beauty, skincare and clothing, this is Rihanna's latest business venture

economictimes.indiatimes.com:

beauty industry with her groundbreaking 'Fenty Beauty' cosmetics line in 2017, pop diva Rihanna introduced a skincare lineup, 'Fenty Skin' in 2020. Four years down the line, the billionaire singer has once again made a foray into the beauty industry and announced on Tuesday that she would launch her latest venture, Fenty Hair, on June 13, reports ABC News'. Rihanna took to social media and posted a promotional video of herself in a blonde pixie cut and trench coat. She wrote, "@fentyhair is pulling up and it's time to finally have the hair experience you've been waiting for."

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Global hair care market to reach $107.5 billion

Rihanna has decided to jump on the bandwagon at a time when the global hair care market is expected to grow by $19.6 billion to $107.5 billion from 2022 to 2027. According to the market research firm Technavio, consumers become increasingly interested in hair repair products, as they are influenced by social media advertising.

Quoting the Sensor Tower data, 'Forbes' has reported that the pop sensation will focus on social media for advertisement and increase spending for ads on Facebook, Instagram and TikTok.

What did Rihanna say?

Rihanna has written in the post on her Instagram, «You know how much switching my hair up