Brands ride ‘quick’ sleigh as quick commerce dons the Santa hat
Christmas gifting season, driven by the convenience of quick commerce, delivered a significant business boost for direct-to-consumer (D2C) brands. Sales across categories such as personal care, desserts and other eatables, as well as activewear rose 20-30% from last year.
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The strong performance signals a shift in consumer priorities, with convenience, personalisation and premium offerings driving purchase decisions.
Gifting brand Ferns N Petals said sales rose 30% from early December. “Premium hampers have been a standout favourite,” said Avi Kumar, chief marketing officer at Ferns N Petals. “Gourmet cakes also saw heavy demand.”
Aadit Palicha, cofounder of Zepto, posted on LinkedIn that the quick commerce platform saw a threefold growth in sales for seasonal picks such as plum cakes and Christmas trees.
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