Cool beans! cafes are having a field day this summer
summer heat is drawing people out to cafes serving cold beverages like iced coffee and tea as well as summer-specific products, according to multiple industry executives. National chains such as Third Wave Coffee, Chaayos, AbCoffee, and Boba Bhai said they are registering increasing footfall at their cafes — across northern India in particular — offering a stark contrast to reports of dipping sales at restaurant chains in the region that is battling record summer temperatures.
While the availability of cold beverages and expansion of the on-premise menu is boosting sales, these cafes are also recording a spike in orders for delivery of summer-specific items. In addition, new-age cafes are popular destinations for remote working and meetings, which is further boosting footfalls.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisitIndian School of BusinessProfessional Certificate in Product ManagementVisitBubble tea brand Boba Bhai is seeing a significant upswing in sales due to the extreme weather conditions, according to its founder Dhruv Kohli who estimates that there is a “huge uplift in sales that is close to 40-45%”, specifically in Delhi.
“Our grab-and-go sales have also increased over 10% and the dine-in has increased around 10-15%,” he added. Boba Bhai is now gearing up for a quick expansion with a new outlet in the NCR region due to open by the first week of July.
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