supply chain and manufacturing capabilities. Fast-moving consumer goods (FMCG) major ITC too is focusing on digitising its business strategies, so it remains not only agile but also resilient and efficient, ready to adapt to an ever-changing landscape.
In an interaction with ET Digital, B Sumant, Executive Director, ITC Ltd, explains how the FMCG company is embedding digital innovation in its operations, minimizing the environmental footprint while maintaining high-performance levels. Our initiatives are anchored on synchronizing planning and forecasting, ensuring a resilient supply chain, adds Sumant. Edited excerpts:
The Economic Times (ET): Can you list a few key strategies companies are implementing to enhance resilience in their supply chains especially in the face of global disruptions?
B Sumant (BS): Digital is at the core of everything we do at ITC today. We are institutionalizing a ‘Digital First Culture’ with digital adoption being implemented across every node of our operations spanning Smart sourcing, Smart insighting, Smart manufacturing, smart distribution and Smart consumers. In today's volatile global landscape, building resilience in our supply chain is not just about surviving disruptions—it's about thriving in them. At ITC, we leverage cutting-edge technologies such as AI, ML, and IoT to drive real-time insights and automate processes. These technologies make our supply chain more agile and responsive, enabling real-time inventory optimization and stock management.
We have also prioritized