HDFC Securities, a leading broking firm and subsidiary of HDFC Bank, has announced that its Total Asset Under Management (AUM) for mutual funds has surpassed the Rs 25,000 crore mark.
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This significant milestone is a testament to the company's commitment to helping customers achieve their long-term financial goals through disciplined investing and consistent savings, according to a release.
“We are thrilled to have reached this milestone and would like to extend our gratitude to our customers for their trust and loyalty,” said Dhiraj Relli, Managing Director and Chief Executive Officer, HDFC Securities.
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“Our focus on doing things the right way has enabled us to cultivate a culture of disciplined investing and consistent savings, which has contributed to our growth and success. The SIP segment has contributed more than 40% of HDFC Securities' Mutual Fund AUM, outpacing the industry number of 20% contribution of SIPs in overall industry AUM,” he adds.
HDFC Securities has been proactively encouraging its customers to embark on a journey of wealth creation via SIPs as they onboard any of its digital properties. The company's relationship managers and digital platforms are designed to educate customers on the easiest and most