I sell orgasms for a living, claims this Goa-based startup founder whose net worth is nearly Rs 12 crore
Manzuri, describes his work in a straightforward manner: “I sell orgasms for a living.” This statement, shared during an episode of the 1% Club with finance influencer Sharan Hegde, highlights Ritelin’s mission to challenge societal taboos surrounding sexual health in India. Manzuri, a Goa-based wellness startup, focuses on providing pleasure products for women, aiming to address the stigmatized conversations around sexual wellness.
Ritelin explained that Manzuri, launched in 2019-2020, entered a market devoid of trustworthy sources for purchasing sex toys. “When we started, there was no player in the market where women could go and find a trustworthy and reliable source to purchase sex toys from,” he said. Due to the lack of recognition for sex toys in India, Ritelin refers to his company as a wellness startup rather than a sex toy company, noting the country's lag in pleasure technology.
On the 1% Club video, Ritelin disclosed his financial status, revealing a liquid net worth of Rs 1.5 crore. His non-liquid assets are valued between Rs 8.5 to Rs 9.5 crore. Ritelin owns a 70% stake in Manzuri, which is valued at Rs 12 crore, bringing his total net worth to between Rs 10 to Rs 12 crore. He also shared that his annual expenditure is approximately Rs 40 lakh.
Ritelin, who also leads Porcellia, a direct-to-consumer wellness company, discussed his broader goals on his LinkedIn profile. Through Manzuri, he aims to “democratize pleasure and destigmatize sex.” He highlighted the connection between issues such as the
