India bags two more Lions at Cannes, total tally at 14
Leo Burnett Mumbai win a silver Lion for their Oreo #BringBack2011 campaign in the 'creative effectiveness' Lions category while Ogilvy Mumbai won a bronze in the 'creative strategy' Lions category for their work on Vi's 'Human Network Testing Network' campaign.
The total tally of metals won by the Indian contingent now stands at 14 at the time of going to press. Among the 59 shortlisted entries this year, Indian agencies have, so far, won two gold, five silver and seven bronze Lions.
«We couldn't be prouder to take home a silver for our Mondelez Oreo #BringBack2011 campaign. This campaign is a powerful example of how creativity can play an effective role in driving business, fostering a deeper connection with the audiences and building the brand,» said Rajdeepak Das, CCO Publicis Groupe-South Asia and chairman, Leo Burnett-South Asia.
On June 19, Leo Burnett also won a gold Lion for their 'Turf Finder' campaign for PepsiCo's Gatorade in the 'creative data' category. The initiative uses historical data from Google Maps in various cities to find empty spaces at specific times, during which Gatorade would lay down a turf for people to play. This campaign also won a Bronze Lion earlier in the 'entertainment Lions For sport' category. «The Gatorade Turf Finder campaign is everything that Leo Burnett believes in — using new age technology and data to solve 'real' problems and make 'real' impact,» added Das.
On the bronze Lion win, the Ogilvy team said that there is a big bunch of 'happy hearts' who have strived to
