Prime Day 2024 preview: Amazon India shares insights on mobile phone trends, tier 2-3 markets. Check deals & offers
Livemint, Ranjit Babu, Director of Wireless and Home Entertainment at Amazon India, shared insights into the evolving landscape of consumer electronics, how smartphone penetration is rapidly increasing in tier 2 and tier 3 cities, upcoming offers for Prime Day 2024, and much more.Here are the edited excerpts:Amazon has observed a notable shift in consumer behaviour towards premium and ultra-premium products. In the television segment, 4K TVs now dominate the market, with nearly two-thirds of Amazon's TV sales coming from this category.
The trend is similarly pronounced in smartphones, where devices priced over ₹100,000 are experiencing more than double the growth year on year.Babu attributes this shift to the increasing accessibility of no-cost EMI options, which have become a significant driver for purchases. Nearly 42 per cent of TV buyers and 45 per cent of smartphone purchasers utilise EMI options, with the percentage rising for premium products.
This financial flexibility allows consumers to invest in high-end experiences, from larger screens to advanced display technologies like QLEDs and OLEDs.Another pivotal trend is the rise of 5G smartphones. Babu shared that 60 per cent of the phones sold on Amazon India were 5G-enabled last year, and this year that figure has surged to over 80 per cent.
The introduction of budget-friendly 5G devices has accelerated this growth, with many new models now priced between ₹10,000 and 15,000, making cutting-edge technology more accessible.According to Babu, the tier 2 and tier 3 cities now contribute 70 per cent of Amazon's smartphone sales and 68 per cent of TV sales. He emphasises that the company’s focus on offering a broad selection and competitive pricing has resonated with
. Read more on livemint.com
