Publicis OOH India launches FlexForward initiative to combat billboard wastage
Publicis OOH India, a division of Publicis Groupe India, has developed FlexForward, a green initiative focused at recycling vinyl flexes used in the Out-of-Home (OOH) advertising market.
In partnership with leading NGOs such as Goonj, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility products, including rain tarps, tote bags, and women’s utility pouches.
These items are then distributed among marginalised communities, promoting sustainability while creating a positive social impact.
Flex is a printable plastic material used to create banners, hoardings, and other promotional items.
The company said that over 7 lakh sq. ft. of flex in Mumbai and 5 lakh sq. ft. in Delhi have been collected and transformed, preventing tonnes of waste from reaching landfills.
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