Sanjay Dutt's scotch whiskey brand Glenwalk aims 4X sales boost in Maharashtra with new 200ml bottle
premium Scotch whisky brand, The Glenwalk, is set to make a major push in Maharashtra with the launch of a new 200ml Nip bottle. Priced at Rs 500, this more accessible format is part of the brand's strategy to quadruple its sales in the region, which already accounts for 68 per cent of its overall sales, the company said in a press release on Wednesday.
Fresh off a Gold Medal win at the 2024 IWS Awards, The Glenwalk has garnered recognition for its quality, having also secured top honours at the ProWine 2023 and the 2024 London Spirits Competition. With the 200ml bottle, the brand aims to expand its customer base and further solidify its position in the competitive Indian whisky market.
“We are thrilled to introduce the 200 ml Nip bottle to the discerning consumers of Maharashtra,” said Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros. “This launch, backed by the expertise of Cartel Bros, is a testament to our commitment to innovation and our dedication to providing premium spirits experiences. We are confident that this new format will resonate with our existing customers and attract new ones.”
«The Glenwalk 200 ml nip is a game-changer. It brings the premium taste of The Glenwalk in a convenient and affordable package. Whether you’re enjoying a solo evening or sharing with friends, this nip is the perfect way to savour the experience,» added Sanjay Dutt, the renowned actor and brand ambassador for the whiskey brand.
The Glenwalk Scotch is a premium whisky brand created and owned
