The Content Lab redefines brand content strategy with integrated creative and production framework

financialexpress.com:

The Content Lab has announced a strategic restructuring initiative that brings solutions under focussed silos, which are Stir, Carbon, and H2O. 

“At The Content Lab, we intend to recognise the evolving nature of the digital landscape, and I believe this restructuring will allow for a content first approach for brands. This restructuring initiative aims to create focus for each vertical, collaboration between teams and results for brands,” Vaibhav Mehta, founder and CEO, The Content Lab, said.

As part of this restructuring, the three verticals are understood to operate under The Content Lab, enabling integration of services and enhanced efficiency. Reportedly, the restructured entity will enable clients to access services, including creative strategy, content creation, digital marketing, campaign conceptualisation, branding, and ad-film production, among others. 

“With our integrated approach, clients can expect an experience from concept to execution, enabling them to achieve their marketing objectives,” Supriya Sehgal, co-founder and COO, The Content Lab, added.

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