The Name Of The Rose: Indians gifted more than 11 mn flowers in 2023
Gifted 2023' report.
With a spotlight on roses, cakes, and emerging trends, the report provides insights into the evolving landscape of gifting in the digital age.
Roses Reign Supreme
In the realm of gift-giving, roses emerged as the undisputed champion in 2023, with FNP delivering an impressive 11.5 million stems, equivalent to 23 roses every minute.
Mumbai, Delhi, and Chandigarh led the charge in floral expressions, symbolising the universal language of heartfelt gestures.
Cakes Take The Cake
Not far behind, cakes secured the second spot in the preferred gifting category, with over 7 million cakes sold—an average of 11 cakes delivered every minute.
Truffle, chocolate, pineapple, butterscotch, and black forest cakes were among the most favoured choices. Notably, dry fruit cakes witnessed a resurgence, experiencing a 30 per cent surge leading up to Christmas.
Regional Gift Preferences
Delving into regional nuances, Patna, Ranchi, and Bhubaneshwar embraced the sweetness of cakes and chocolates, comprising a staggering 40 per cent of gifts.
Meanwhile, Bangalore, Hyderabad, and Chennai flourished with the gift of greenery, choosing potted plants as their preferred option.
The Rise of Sustainable Gifting
In a heartening shift towards conscious consumerism, the report highlights a 60 per cent increase in the purchase of gift hampers. Health-focused and cosmetic hampers took centre stage, while sustainable gifting witnessed a 15 per cent surge.
Plantable rakhis, upcycled plant pots, seed paper-based cards, bookmarks, fashion accessories, and salvaged metal gifts gained popularity, signalling a growing preference for eco-friendly options.
Smartphones Influence Spending Patterns
FNP's report also uncovers intriguing
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