To AI or not to AI, that’s the question for academic book publishers here
content licensing deals with Gen AI companies gain traction, academic book publishers find themselves in a dilemma: ‘Are we be making a deal with the devil?’
While licensing might seem like fair compensation for using authored material to train AI models, experts suggest, this may not be a permanent solution. Once trained, these models can generate new content autonomously, thereby making it difficult to establish the rights of authorship.
The Indian Reprographic Rights Organization (IRRO) which represents 113 global and Indian publishing houses like Pearson, Oxford, S. Chand etc. said, it is cautious of these factors as AI companies are approaching the body for content outsourcing rights.
“These Generative AI companies, buoyed by their financial might and technological prowess, must recognise that creative works of authorship cannot be treated as mere data points for their algorithms and these works deserve utmost respect and protection both in the legal and financial realm,” said Pranav Gupta, Secretary General, IRRO.
“They must license works of authorship that they do not own—and seek to use for their gain—in the manner directed by the rightsholder. We have received blanket licensing proposals from tech companies. Some members are opposed to the idea and we are examining the best possible way to compensate authors in a fair and equitable manner,” he said.
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