WhatsApp adds rival payment options in India commerce push
digital payment providers within its app in India, the latest bet by the Meta Platforms Inc.-owned service to boost commerce offerings in its biggest market. WhatsApp has more than 500 million users in India, though regulators there have capped its in-app WhatsApp Pay service to only 100 million people.
People shopping on the social-messaging app could also pay using popular services like Alphabet Inc.’s Google Pay, Paytm and Walmart Inc.’s PhonePe but only after being redirected outside WhatsApp. Payments via those rival services—and any others that run on India’s instant money transfer system Unified Payments Interface (UPI)—will now be possible directly within WhatsApp, Meta said in a blog post.
New in-app options for credit and debit cards will also be offered. The additions bolster Meta chief executive Mark Zuckerberg’s plan for business messaging to become the “next major pillar" of the company’s sales growth, an agenda that has assumed greater urgency as Meta’s core ads business and metaverse project have come under pressure.
While WhatsApp Pay users will remain capped in India, there is no such limit on the number of users permitted to transact with businesses on WhatsApp using the other methods, a Meta spokesperson said. With some 300 million people spending about $180 billion via India’s using UPI each month, the new transaction options could serve as a powerful lure to attract businesses to pay Meta for access to WhatsApp users.
To date, WhatsApp has limited its end-to-end shopping experiences in India to pilot programs like that with online grocery service JioMart, run by India’s richest person, billionaire Mukesh Ambani, and the metro systems in the cities of Chennai and Bangaluru. Moving forward, the new
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