Barbie movie has broken all possible records at the box office and is still going strong. The film will now have a limited IMAX release, with unseen footage in the post-credits. Warner Bros., the producers of Barbie have set a one-week IMAX release for the film.
Barbie is the highest-grossing release of the year at the domestic box office, also breaking records worldwide.
Barbie will be released in IMAX theaters for a week, starting from September 22, 2023. The special IMAX release of Barbie will also feature new post-credits scenes never seen before. Variety reports that exclusive footage has been selected by the film’s director, Greta Gerwig.
The Barbie IMAX release covers all of North America, and select international territories. Barbie's IMAX release announcement was made on August 23 by Warner Bros. executives Jeff Goldstein, President, Domestic Distribution, and Andrew Cripps, President, International Distribution.
Greta Gerwig also said in a statement, «We made Barbie for the big screen, so it’s a thrill to be able to bring it to IMAX, the biggest screen of all. As a special thanks to Barbie fans, we’re excited to share a little bit more of our cast and crew’s incredible work by adding special new footage we hope audiences will enjoy.»
«If there was one thing missing in this winning Barbie strategy, it was being able to put Greta's singular vision on premium IMAX screens over the uber-competitive summer corridor,» said Goldstein and Cripps in a joint statement.
«That Barbie continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the