Crazy rich Indians' esoteric requests are fuelling the concierge services market

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₹3.5-35.0 lakh annually, claims to have several thousand ultra high net-worth individual (UHNWI) memberships in India. "Don't ask us how we get a special confectionery cake from Dubai overnight or how we jump the queue to procure the sought-after Birkin bag or how we can get an extra table put at a Michelin-starred restaurant. That's the trade secret.

We are a global brand and have a large network across the world," said Quintessentially Lifestyle's CEO Mishti Bose, adding business has doubled since the pre-pandemic period. The Birkin bag from French luxury company Hermès is made in limited numbers with controlled distribution, priced ₹20 lakh and above. Manoj Adlakha, former senior vice-president and head of international marketing at American Express, launched Red Beryl, a concierge service in August.

Adlakha said the growing number of billionaires in India will continue to drive luxury consumption. “There is a huge inflow of disposable wealth coming from the stock markets and real estate portfolios. India's luxury market is currently estimated at $30 billion and is expected to grow fourfold to $128 billion by 2028.

The number of dollar billionaires in India, which reached 130 by the end of 2023, is projected to double by 2028," Adlakha said. Red Beryl charges an annual subscription apart from a joining fee of about ₹8 lakh. It focuses on travel and personalized services such as organizing tickets for major events and curating exclusive dining experiences.