Nischa Shah: How she made Rs 8 crore a year transitioning from investment banking to YouTube
Nischa Shah's career shift began in 2022, where she worked as an investment banker in London, earning $256,000 annually at Credit Agricole. Despite financial success, Shah felt unfulfilled, lacking both challenge and intellectual stimulation in her role.
«I wanted to find a way to help other people whilst getting paid for it, and what I was doing in banking was helping corporations, sovereign governments,» Shah explained in an interview with CNBC.
In January 2023, Shah took a bold leap, leaving her lucrative banking career to pursue YouTube full-time. Her decision stemmed from a desire to explore personal finance education and empower others through digital content.
YouTube Monetization and Rapid Growth
Shah's transition to YouTube proved fruitful. By May 2024, she had earned over ₹8 crore through YouTube monetization, course sales, corporate speaking engagements, and brand collaborations.
«I'm making a lot more than I was in banking,» Shah remarked, highlighting the financial success she found by following her passion.
Building a YouTube Empire
Shah's initial success on YouTube wasn't instantaneous. It took eleven months to reach her first 1,000 subscribers. However, a breakthrough came in September 2022 when a video detailing her experiences as an investment banker went viral, catapulting her to 50,000 subscribers and earning ₹3 lakhs.
Today, Shah's YouTube channel serves as a hub for personal finance enthusiasts, offering advice on topics ranging from «Money Habits Keeping You Poor» to «How to Invest Your
