India's tablet PC shipments recover in 2024, register sharp 42.8% on-year growth
Tablet PC shipments in India recovered in 2024, registering a sharp 42.8% on-year growth to 5.73 million units, according to market research firm IDC.
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The tablet segment, which declined 24.9% in 2023, recovered on the back of strong channel promotions, discounts and cashback as well as a sharp growth in government-funded education projects. Improved features in Android-powered tablets made them more attractive over rising notebook prices, fueling further growth this year, IDC said.
The consumer segment grew by 19.2% in 2024, driven by sales from online channels. The commercial segment grew 69.7% on-year, fueled by shipments doubling to the education sector through government procurement.
“With Android tablets getting better cameras, software updates, and app integration, tablets are becoming the device of choice for light productivity and entertainment and attracting a certain section of PC buyers,” said Priyansh Tiwari, research analyst, IDC India.
Cybermedia Research (CMR) said the tablet market registered 25% on-year growth in 2024, driven by a surge in 5G and premium tablet shipments, with Apple leading the market with 29% market share, followed by Samsung and Lenovo.
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