IndiGo, Air India upgrade playbooks to keep up with India's rising middle class
Modi 3.0 Live
Modi 3.0 is here! Familiar faces, fresh additions, and the big portfolio puzzle
Modi-fying growth: India plans policy twist for jobs & investment
No place for losers: Modi sends a clear message with Cabinet 3.0
Catering to this surging demand, airlines are now wooing flyers with roomier seats, fancy wines paired with gourmet meals served on designer tableware and luxurious vanity kits.
After Air India, which is now under Tata Group, announced plans to upgrade cabins in its A320 narrow-body aircraft, IndiGo also has revealed plans to let fliers opt for more premium offerings. IndiGo, the sole Indian airline to consistently turn a profit in the highly competitive domestic market, is moving on from its single-class cabin strategy in favor of a dual-class cabin approach, ET reported.
The low-cost airline is planning to have a few aircraft with roomier seats and will roll out perks like hot food and a loyalty programme soon.
IndiGo’s CEO Pieter Elbers in a recent interview to The Economic Times revealed the reason behind the switch from its successful single-class model to a dual-class strategy.
IndiGo bets on affordable long-haul plan: CEO Pieter Elbers
“We are building on the vibrant domestic market which has been the foundation of IndiGo. That will double by the end of the decade, which will bring new fliers who travel on trains today and also who are travelling 30 times a year. IndiGo's ambition is to be the carrier of choice for all those consumers,” he said.
Elbers said, with
