Investing in ISAs – what our ISA choices say about us

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Archived article Tax, investments and pension rules can change over time so the information below may not be current. This article was correct at the time of publishing, however, it may no longer reflect our views on this topic.

With just under 12 million people having paid into an adult ISA in the 2021/22 tax year, we look at what our ISA choices tell us about our saving and investing habits.

This article isn’t personal advice. If you’re not sure whether an investment is right for you please seek advice. If you choose to invest the value of your investment will rise and fall, so you could get back less than you put in.

3 July 2023

Just under 12 million people paid into an adult ISA in the 2021/22 tax year, and the choices we made tells us a lot about ourselves as savers and investors. We take a look at the different ISAs available and which type people invested in.

This article isn’t personal advice. ISA and tax rules can change, and any benefits depend on your circumstances. Unlike the security offered by cash, all investments can fall as well as rise in value so you could get back less than you invest. If you're not sure what’s right for your circumstances, ask for financial advice.

The 2021/22 tax year was the second year of the pandemic. We’d seen a huge surge in ISA investment in the first year, and the second managed to eclipse it.

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