«We are definitely excited by the new launch of Reliance Retail on the Yousta. So, first store has already come out in Hyderabad and we expect around 200 stores opening in FY24,» says Abneesh Roy, Nuvama.
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We are definitely excited by the new launch of Reliance Retail on the Yousta.
So, first store has already come out in Hyderabad and we expect around 200 stores opening in FY24. Our view is clearly Trent’s Zudio format has been extremely successful and that kind of a success now clearly is exciting other players also and even Max has done a very good job there.
So, these two players have really created this sub-segment of the value fashion.
So, a lot of the products of the Yousta will be below 999 and most of those will be in fact below 499.
The challenge here will be the fashion quotient has to be changing very-very rapidly, so that is the design aspect which has to be taken care of. What works for Reliance is already they are present in a huge number of stores.
They have been in this business, but now it is much sharper pricing and definitely in terms of the store expansion also there will be competition. So, every player is now entering, this Shoppers Stop also has entered this to their own brand and all other apparel players also eyeing this.
So, it will be competitive.