Her perspective is different, her objective is the same — a secure retirement

investmentnews.com:

Many women control the financial decisions for their families, and their life experiences influence the way they approach saving and investing. Go beyond the numbers and learn more about what sets women investors apart.

By 2030, women are expected to control two-thirds of the wealth in the United States.¹ In 2022, that represented more than $10 trillion²—and it could balloon to $30 trillion by 2030, according to McKinsey & Company.³

Whether they’re investing just for themselves or managing family or business assets, many of your women clients already lead the decision-making process when it comes to the financial plans you oversee with them. Yet women historically lag behind when it comes to saving for retirement. On average, women have saved 30% less than men by the time they retire.⁴  

You’re in a unique position to help each client stay focused and on track to achieve their savings goals. Your clients already have taken control of their financial futures by working with a financial professional and creating a plan. But when working with women clients, there are nuances to consider that influence how and when—and why—they invest.

A woman’s financial journey can look very different from a man’s.⁵ It can include investment obstacles such as:

The gender gap remains problematic. The most recent data show women’s earnings are 83.6% of men’s,⁶ leaving less money available to invest for retirement and other goals. A lower risk tolerance may pay off over time with better performance,⁷ but it’s still crucial to uncover additional ways to grow and protect assets to cover needs throughout a lifetime. And women’s’ longer life expectancies mean more years in retirement, which requires careful consideration of guaranteed income