luxury brands are increasingly eyeing India as a key market for their expansion, tapping into the country's growing appetite for premium products. As wealth rises and aspirations soar, India is emerging as a critical battleground for luxury retailers, a trend that has only accelerated since the pandemic.
One of the most significant shifts in the luxury landscape is the influx of global brands aiming to diversify their markets. With China facing an economic slowdown, luxury giants are now looking beyond their traditional markets, and India is quickly becoming one of their top choices.
«India is one of our fastest growing markets though our presence is currently concentrated in Delhi and Mumbai. Over the next decade, we anticipate India to become one of the most promising markets for the luxury industry, particularly for fine watches,» Jean-Marc Pontroue, CEO of Panerai, told ToI.
The strategy of reaching more consumers in India, especially when luxury real estate is in limited supply, is one reason brands like Bulgari, or Bvlgari, are tapping into the online market.
Also Read: Luxury+1: Will Bulgari show brands the way from China to India?
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