Keys to a 2024 Trump rally: Dark rhetoric, jokes and ‘the weave’
Subscribe to enjoy similar stories. NEW YORK—“I’m thrilled to be back in the city I love," Donald Trump declared, taking the stage at Madison Square Garden to address thousands of his supporters at the mother of all campaign rallies. And so it was: part rock show, part revival; at once dark and grievance-laden yet often comedic and epically long.
The rally officially marked the start of Trump’s closing argument against Kamala Harris. “I’d like to begin by asking a very simple question: Are you better off now than you were four years ago?" Trump asked Sunday night to roars of “no," as he vowed to pull off a rare White House comeback. Signs proclaimed, “Trump will fix it." But the six-hour spectacle, capped by roughly 75 minutes from Trump himself, also unofficially served as a capstone of sorts for the former Republican president who, win or lose next week, has likely run his last campaign.
His freewheeling rallies, unlike anything seen in modern American politics, fueled his political rise just over eight years ago and have become a hallmark of his three White House bids. The costly events dazzle his biggest fans and offer his critics plenty of fodder for attacks, becoming almost just as polarizing as Trump himself. At the close of the 2024 race, Trump brought the greatest show on earth—in his mind, at least—to the heart of New York City, the place where he built his fame, making enemies along the way.
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