Delhi CEO pokes fun at Bengaluru’s language war, says Delhi NCR is better; netizens slam him for being ‘tasteless’
recruitment post has sparked the ire of netizens and reopened the age-old language debate that has emerged as one of the red-button subjects in Bengaluru. While the city is often called the ‘Silicon Valley’ of India and is renowned for its vibrant startup culture, several red flags about India’s tech paradise have recently emerged: traffic problems, sky-high rents, and the language debate.
Delhi-based entrepreneur Vikram Chopra recently took a potshot at Bengaluru’s language issue. In a hiring post addressed to techies, the CEO of Cars 24 wrote, “Still can’t speak Kannada after years in Bengaluru? It’s okay. Aa jao Dilli (come to Delhi).” He added that his firm was on the lookout for ‘kickass’ engineers who wished to stay close to home.
“We are not saying Delhi NCR is better. Only that it really is. If you wish to come back, write to me at vikram@cars24.com with the subject — Delhi meri jaan,” he wrote.
CEO’s Post Triggers Debate
His post quickly sparked a debate on X and LinkedIn, where he shared it yesterday. In the comments section, opinions were sharply divided—some criticized it as distasteful, while others praised it as innovative.
“This is a tasteless advertisement. Makes me think less of cars24 employer brand and culture. There are more productive ways to highlight your qualities,” wrote an X account called “Bengaluru Man.”
X user Divyanshu asked, “So basically you want north indians/delhiites in your team? Rest of the folks?”
“TYSM for taking efforts to decongest Bengaluru. Please ask your business
