The Scent Lingers: Online perfume sales in India flourish, rising 25-30% in the last year
Online sales have surged 25-30% in the past one year, said Manish Gupta, chief executive of Titan's Fragrances and Fashion Accessories Division, triggering a sudden spike in a market that he estimates is now worth ₹4,500 crore.
«The hockey-stick curve is starting now in the perfume category,» Gupta said, highlighting the rapid market evolution from basic deodorants to sophisticated fragrances.
To meet this demand, the Tata Group company launched an extensive range of perfumes priced across a price range starting from ₹699 going up to a premium Oud collection priced from ₹4,995.
Retailers like Nykaa and Reliance's Tira too have reported strong growth in premium fragrance sales, boosted by accessibility, consumers' increasing global exposure and personalised shopping experiences. Young consumers, say industry insiders, are increasingly gravitating toward luxury brands like Jo Malone and YSL and niche brands such as Maison Margiela.
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